Alvarez & Marsal Capital Partners Announces Acquisition of Worldwise
Tue Sep 28 2021
A&M Capital Partners Creates a New Pet Platform Focused on Pet Supplies and Pet Essentials
Worldwise CEO Kevin Fick will Continue to Lead Company and Accelerate Growth
Novato, CA – September 28, 2021 – Alvarez & Marsal Capital Partners (“A&M Capital” or “AMCP”), a
middle-market private equity investment fund that is part of the A&M Capital platform, together with A&M
Capital Opportunities Fund, an affiliated fund, today announced that it has acquired Worldwise, Inc.
(“Worldwise” or the “Company”), a leader in the pet industry specializing in pet supplies and pet essentials.
Headquartered in Novato, CA, Worldwise is one of the leading platforms in the pet supplies market.
Worldwise offers retailers a complete, branded one-stop-shop solution that serves the bulk of their pet
supply merchandising needs. Worldwise holds the #1 position in both the core cat and pet travel
categories, with a meaningful position in dog toys. Through its growing roster of award-winning brands –
which include SmartyKat®, TrustyPup®, Petlinks®, goDog®, SHERPA™, Guaranteed On-Board™,
PoochPlanet®, and Pawscout™ – the company provides high-quality, thoughtful, fun and eco-sustainable
products that address both the joys and challenges of pet parenthood across a wide range of categories
such as cat toys, pet bedding, dog toys, cat scratchers, and travel accessories. Founded in 1990, the
Company leverages deep industry experience, strong retailer relationships and significant amounts of
consumer data to help create quality products inspired by design, innovation and value.
Current Worldwise Chief Executive Officer Kevin Fick will continue to lead the Company following the
acquisition. With AMCP’s support, the Company will remain focused on developing new, innovative
products, expanding its e-commerce capabilities and further leveraging its leading brand positions to scale
the business and enter new markets and product categories. The Company will also pursue additional
acquisition opportunities to grow its platform, reach and product offerings, with a specific focus on toys,
chews, cat, travel and other key categories.
“We have been incredibly impressed with the work that Kevin and his team have done to create a leader
in pet supplies and essentials, including implementing innovative product development, leveraging
consumer data, making impressive strides in sustainable manufacturing, and developing a highly successful,
diverse omnichannel distribution model,” said Ryan McCarthy, Partner at AMCP. “While Worldwise will be
a separate platform investment for A&M Capital, our team will leverage the deep expertise in the pet
industry that we have built up over the past few years through our work with BrightPet to help the
Worldwise team advance their strategy and expansion. We expect this space will continue to benefit from
the broadening adoption of e-commerce and increased demand for premium, high-quality pet products,
and we look forward to helping fuel the Company to take full advantage of the exciting trends in their
product categories.”
“We could not be more excited about this acquisition and what it means for our future,” said Mr. Fick.
“AMCP knows the pet industry well, and with their financial and strategic backing—including the significant
resources of A&M’s consulting business—we will have the opportunity to invest in our business, build
significantly on our category leadership and accelerate our growth. We are excited to provide pets and pet
parents with even more highly innovative, high-quality products across cat and dog accessories, while
maintaining our relentless focus on the customer. We’ve worked hard to become a global leader by
providing the highest quality products for pets and pet parents and can’t wait to accelerate our strong
trajectory into new segments and geographies.”
“We believe that by partnering with AMCP, the Worldwise team will accelerate its ability to expand across
its product categories and we are looking forward to exploring a range of exciting opportunities for organic
growth as well as bolt-on acquisitions,” said George Kollitides, Partner at A&M Capital Opportunities.
“We are grateful to the management team of Worldwise, led by Kevin Fick, for their tremendous diligence
and efforts in building the Company into an industry leader,” commented Andrew Heyer, founder and CEO
of Mistral Equity Partners, the majority shareholder of the Company.
Kirkland & Ellis provided legal counsel to AMCP. Pryor Cashman acted as legal counsel to Worldwise and
DLA Piper to Mistral, William Blair & Company LLC acted as the exclusive financial advisor to Worldwise.
About Worldwise, Inc.
Worldwise, Inc. is committed to creating the most innovative, accessible, affordable and environmentallyresponsible product-solutions for pets and pet-parents everywhere. Our family of award-winning brands -
goDog®, Petlinks®, SHERPA®, Hear Doggy!®, SmartyKat®, TrustyPup®, Guaranteed On-Board®,
PoochPlanet®, Pawscout™ and more - all stand for the highest in quality, safety and satisfaction, and
incorporate environmentally-responsible materials and processes whenever possible. Adhering to meet
child safety standards and backed by our satisfaction guarantee, our thoughtful, fun and eco-sustainable
products promote the bond between pets and pet-parents across diverse categories such as cat toys,
catnip, cat bedding, cat scratchers, dog toys, dog bedding, dog and cat travel accessories, app-integrated
dog and cat tracking solutions, and more. For more information, please visit http://www.worldwise.com.
About A&M Capital Partners
A&M Capital Partners is Alvarez & Marsal Capital’s flagship investment strategy focused on middle-market
control transactions in North America with total assets under management of approximately $1.8 billion.
AMCP partners with founders, corporates and management teams, providing the capital and strategic
assistance that we believe is required to take businesses to the next level of success. AMCP invests in
businesses across a wide range of sectors including Business Services, Industrials, Manufacturing, Food &
Beverage, Healthcare, Consumer & Retail, Government Services, Financial Services and Energy Services.
More broadly, Alvarez & Marsal Capital is a multi-strategy private equity investment firm with over $3.0
billion in total assets under management across four investment strategies, which maintains a strategic
association with Alvarez & Marsal, one of the largest operationally-focused advisory firms in the world.
About Mistral Equity Partners
Mistral is a private equity firm specializing in the consumer and retail sectors. Other current investments
of Mistral include Lovesac, Inc. (NASDAQ: LOVE) and Albertson-Safeway (NYSE:ACI).
Media Contacts
A&M Capital Partners
Sard Verbinnen & Co
Alyssa Lorenzo / Nate Johnson / Suzanne Byowitz
310-201-2040 / AMCP-SVC@SARDVERB.com
Worldwise
Propel Communications
Erin Terjesen
602-625-2871 / ERIN@PROPELCOMMUNICATIONS.COM